PRIVACY POLICY
Effective as of September 1, 2009 (the “Effective Date”)

Your privacy is very important to us. sofialegend.com has created this privacy statement in order to demonstrate our commitment to your privacy. This Privacy Policy (the “Policy”) explains what information we collect about you and what we do with it. We reserve the right to modify this Policy at any time, and we will notify you of any material changes to the Policy by posting the modified Policy at www.sofialegend.com/privacy and changing the Effective Date at the top. We encourage you to check this page periodically for any changes. This Policy is incorporated into, and subject to, the terms of Sofia Legend's Terms and Conditions of Subscription. By using or navigating Sofia Legend web site, located at www.sofialegend.com (the “Web Site”), you acknowledge that you have read, understand and agree to be bound by this Policy or any modified Policy as posted. If you do not agree to these terms, please do not use or visit the Web Site.

What information do we collect?
We do not collect personal identifiable information except where you specifically provide us with such information. We may collect your full name, e-mail address, street address and telephone number. We may also collect credit card information from you. We generally collect this personal information on our registration and order forms when you sign up to receive products or services from our Web Site and to access our member’s area.

We collect aggregate technical information (such as IP addresses, screen resolution, browser language, etc.) and anonymous demographic information (such as your postal or zip code, the web site that you came from, etc.) during your usage of the Web Site.

What do we do with the information we collect?
We use personal information and other demographic or profile information you provide to us to: fulfill your orders or requests; attempt to prevent fraudulent transactions; verify your age, and; contact you when necessary. Your personal information is NEVER shared with advertisers and market researchers.

Whenever possible, we use non-identifiable information (i.e. IP addresses and anonymous demographic information) rather than personal information. Non-identifiable information is used to tailor your experiences on our Web Site by showing content in which we think you will be interested and displaying content according to your preferences. We may use aggregate data to analyze user behaviour and characteristics in order to measure interest in and use of the various areas of our Web Site. We also use the information collected to evaluate and improve our services and analyze traffic to our Web Site.

Personal information collected on our Web Site is stored and processed in the United States/Canada and by using our Web Site, you consent to any such transfer of information outside of your country. It is important for you to note that the laws on holding data in the United States/Canada may be less stringent than the laws of your country, but Sofia Legend intends to adhere to the principles set forth in this Policy.

Do we share the information we collect with third parties?
We NEVER sell, provide or otherwise transfer your personal identifiable information to any arm-length third parties for any reason. Sofia Legend is opposed to spam mail activities and does not participate in such mailings, nor do we release or authorize the use of membership data for such purposes. We may transfer information between Sofia Legend affiliates.

We may use statistical analysis of aggregate information to inform advertisers of aggregate user demographics and behaviour, as well as the number of users that have been exposed to or clicked on their advertising banners. We will provide only aggregate data from these analyses to third parties.
We may share information we collect with third party service providers to manage certain aspects of the services we provide, such as maintaining our servers and processing or fulfilling orders for products and services you purchase through the Web Site. We ensure that the third party service providers that we share your information with have privacy policies in place substantially similar to our own.

We may also disclose your information in special cases if required to do so by law, court order or other governmental authority or when we believe in good faith that disclosing this information is otherwise necessary or advisable, including, for instance, to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights or property of Sofia Legend, the Web Site, another user or anyone else that could be harmed by such activities (ie. for identify theft or fraud).